Currently, some of the mind changing factors in the field include among others; the social media, analytic and cloud computing. That is, it has never been so obvious to the decision makers that the involvement in the digitalization is obligatory for those who want to survive and thrive in this fierce and competitive financial environment. Business opportunities are rapidly shifting; now is the time for business to make the most out of the available technology.
Technology has been embraced as a key element by most businesses. This has transformed such businesses into digital companies making it mandatory for employees to be conversant with the technology.
The current technologies, in conjunction to the available software programs are able to transform traditional business models into more modern ones which are more productive and ultimately more cost effective. The only thing that needs to be done is the companies and their decision makers to press the reset button and start using the available technologies for their own good and to ultimately achieve market differentiation for better customer servicing, and gain the highly sought growth and profitability.
Using leverage technology to establish digital relationship
For a long time, IT has been singled out as an ideal way helping customers understand a business. Despite all these, most enterprises are not taking advantage of the presented opportunity to build solid relationships with their customers. The use of the current digital technology connections such as mobile, web, computing and context based services has enabled businesses to build connections with their customers but at the same time lost customer’s intimacy in the process. To businesses, these connections are seen as communication and transactional channels as opposed to opportunities to build and improve relations.
Now, businesses are enabled by new technologies to take customer relationships into new levels. Somewhere beyond the traditional lifeless transaction in a self serviced shop. Currently digitalized companies are able to deliver more personalized services to their customers making them feel more proud for their purchase. Developing meaningful relationships with your customers requires a real business model change in how your company approaches such digital strategies and how they implement these new approaches to accomplish successful digitalization.
Utilization of analytics and general in-house data to achieve better digital results
The Majority of the software that are developed nowadays is only designed to function for the sole purpose that they were meant for. To work effectively with such programs, organizations use their existing data as input to help them make strategic decisions. Unfortunately during this process, most times unintentionally some of the relevant data could be left out. To be able to make the best out of the in-house data, it would be a good idea to design a strategy before the implementation of a digital plan. Fortunately today the web is full of third party analytics tools that can be used in order to extract valuable conclusions of the implemented strategy. Google for example offers tools such as Analytics Tools, Keyword Planner, etc., that could be successfully used to extract valuable concussions for your progress. If you are one of those that do not trust Google you might even use Statcounter as good alternative.
Make the most out of data velocity
Instead of concentrating on the two V’s i.e. variety and volume, companies are advised to consider a third V in data velocity. It has been identified that IT mobility and consumerism is the main driving force behind expectation for faster data access and an insight on the same. In addition to this, technology has made it possible and easier for enterprises to deal with greater data velocity.
Incorporate social media on work and processes
Make the most out of the different web based social technologies in the likes of Facebook, Twitter, Google+ hangouts and Skype. These tools have drastically changed the way individuals communicate with one another in a business setting. Business enterprises should capitalize on the growing interest of employees’ social networks to boost productivity. Make the work more social and not the employees.
Control the flow of information
This can be done by bridging the gap between visualization and software defined networking. In a world where systems, applications and network communications are changing almost on a daily basis, enterprise IT are most challenged. Until now, the IT network has barely been touched by virtualization. For the purposes of enterprise flexibility, the development of software-defined networking (SDN) has provided an avenue where networks can be managed via software as opposed to hardware. With SDN businesses are given an opportunity to reconfigure the connectivity of most of their systems without necessarily having to physically change its characteristics. This gives business investments returns.
Prioritize security
Over the years, security technology has grown expeditiously. However, digital business safeguarding technology has always larked behind. Across the different devices, the entry points for attacks have constantly been expanding. To counter this, optimal IT solutions need to go beyond mere prevention. Know the threat presented to help you stay vigilant and ahead of the pack.
Make cloud preparations for your business
The benefits of cloud computing are numerous. They include; helping businesses to differentiate enterprises, help to get the products into the market in an efficient way and make operations efficient. It is therefore important for businesses to know how to use cloud to their advantage.
